Blog Articles

Welcome to our blog. Here you can find our latest updates and useful articles. To find out more or contribute to our blog, please get in touch

Cricket Season

It has been a very busy start to Cricket season as we continue to forge new relationships and as well as building on existing ones with our main cricket partners Gray Nicholls, Surridge and Hunts County. We have re signed Old Buckenham, Dereham and Saham Toney as well as continuing to supply many other clubs in the county. Quick turnarounds, good quality and in house print and embroidery have allowed us to sign these big clubs and further our partnerships. 

Norfolk FA Partnership

We were thrilled to have Matt Carpenter and Rebecca Burton in from Norfolk FA to set up an a new partnership with them for 3 years, with us being the official trophy supplier to the Norfolk FA and the Primary Cup being called the 4Work Primary Cup as well. its been our longest running official partnership and we are delighted to have extended by another 3 years, with both parties excited to see the partnership step up and increase, as well as extend. 

4Sports AFC

Today the journey begins. We have partnered up with Dereham Town FC to create our very own Saturday side who will play in the CSNL for the 2022/23 season. It felt great to design our own kit, the Joma Eco Championship rage in Coral/ Navy and have all our friends sign up to play for us. We are very excited to get going, to have our own team has been an ambition of Jack and Toms for many years.

We are on the move

After many years of looking, we finally found the perfect unit to move into, away from our original premise No.23. Luckily, it was on the same industrial estate and just round the corner. We had huge help from so many of our customers in moving and renovating the new unit, and we cannot wait to be in and working again in our new home. Huge thanks to JR Electrical, J Cudden, CNC World, Rocksolid Graphics, Hadley and Ottaway, Surelock Security and of course our team. 

Norwich United Partnership

We are thrilled to announce a new technical partnership with Norwich United FC to be their kit and teamwear supplier for the next 3 years. 

July 2019

In July we created our very own mailing list to further develop our relationship and service to customers, by signing up to this, customers will get exclusive offers and discounts across a wide variety of our catalogues. We also set up a club merchandise shop with Dereham Town FC off the back of their hugely successful social media interactions with FC Porto, and pictured above is the very first Porto fan who received their DTFC replica in Portugal. We have also set up a partnership with the very successful 'Movement Coach'. Ryan has been a longstanding customer and we are so happy to be able...

June 2019

June was a busy month yet again. We saw lots of online orders for Titan Tennis Academy, as well as tracksuits going through the workshop for Dereham Saints. We also set up a sponsor deal with the guys at Football That Glitters Isn't Gold and DeeJam, we have been aware of their work for sometime, they are bloggers for the amateur and semi pro game in the East Anglia Region and take time to visit many grounds and do fantastic work on a variety of local football topics. Check out their work. We finished a busy month by attenting the CSF Summer Cup as their official football equipment supplier,...

May 2019

May was another busy month full of trophy, cricket and even some early football orders. We did a fantastic job for Old Bucks CC for some Adidas whites, seen in the picture. But the biggest event would the the marriage of Netty and Gary, regular customers would know Gary as the founder and former MD of 4Sports Group, and what a beautiful day it was. Everyone at 4Sports would like to pass their congratulations and best wishes on. We also set up new training kits for Stalham Youth FC, took part in a fantastic all star celeb game for Help Delete Cancer, and started the new supply of replica shirts...

April 2019

April saw the end of the season for many of our clubs, which meant a lot of trophy and award orders were coming in.  We had many of our times clinch titles, avoid relegations and enjoy a successful season once Of course, we had some wonderful teamwear go through our workshop, a couple examples Cricket season kicked off in full flow, with lots of Cricket whites from Surridge and Adidas going through our workshop as The team were also guests of Norfolk FA for their County FA finals held at Carrow Road, the Senior cup in particular a spectacle to watch.  We hope May...

March 2019

March saw us entering the month off the back of a very busy start to the year.  We had a huge number of jobs going through, including a big order for Sprowston PE Kit, but one that stood out was in the above photo. Jimmy at Stanbridge Motorsport had some fantastic clothing printed up for F3 and GT Cup races held at Donnington Race Circuit.  We have had a lot of trophy and medal orders coming in for Football end of season awards and have also enjoyed watching some of the NCYFL and FA county cup finals.  We wish all of our clubs the best of luck in their end of season games 

February 2019

February continued a great trend set by January, with plenty of football teamwear, as well as a lot of cricket teamwear orders being placed. We had big trophy orders in from Norfolk FA and the NCYFL and the Norfolk FA U18s also made the National cup final for the second year running, quite some feat. We also got our first training ball stock drops from both Samba and Joma, check out our training footballs page for pricing and visuals. We also had the brand new Kappa teamwear catalogues in, as well as Surridge and Errea versions. Also, the website was completed and went live this month, and so...

January 2019

We spent the first month of the new year having a mid winter clear out, with Kieren and Tom doing a great job. We also had lots of football (Wells Town FC, Mattishall FC and more) and cricket (Dereham CC, Cromer CC and more) teamwear orders coming, from many of our norfolk based customers, as well as some big workwear orders for polos and hoodies for staff uniform. Jack and Kieren also headed to Harlow Town FC for the Joma Sport 2019 launch, the new ranges looked absolutely fantastic. Everyone has settled into their new roles really well and the team cannot wait for the rest of the year.  

Happy New Year

Everyone at 4Sports Group would like to wish Happy New Year to all our fantastic clubs, partners, schools and businesses. We thank you for your custom in 2018 and we cannot wait to see you all again in the new year. May it bring happiness and success for you all

Happy Semi Retirement Gary

Our founder and long time Managing Director Gary Cockaday has decided to retire from working. Everyone at 4Sports would like to wish him all the best in his retirement and we hope he doesn’t get bored too quickly. He will be popping in from time to time and will also help out with invoicing, but all the best Gary. Taking over from Gary are Jack (23) and Tom Cockaday (22) (pictured playing for HDC Elite who raise money for many great causes in the area) Jack has been working at 4Sports for 6 years now and will take on the role of Managing Director and will mainly run the sales department...

Official Trophy Partner to Norfolk County FA

We are delighted to announce we have continued one of our longest standing partnerships with Norfolk County Football Association.  We had a superb meeting alongside Gavin Lemmon (Chief Executive) and Rebecca Burton (Marketing & Communications Manager) whereby the deal was sorted for 4Trophies, part of 4Sports Group, to be the official Trophy supplier for the next two years. This has been a long and successful partnership and one we couldn’t wait to renew. Thankyou to all the staff at County HQ for being as welcoming as always.

Official Partner to Community Sports Foundation

We have finalised another fantastic partnership with Community Sports Foundation, who are the official charity partner to Norwich City Football Club.  We will be working closely alongside CSF to provide sports equipment including balls, bibs and training aids to be used by their fantastic coaching teams across the county. We are thrilled to announce this two year deal running until 2020 and would like to thank the team for welcoming us at their HQ.