About us

Since its launch in 2008, 4sports has established a superb reputation for delivering the best products, competitively priced, supported by a professional service. The 4sports group offers team sports kits, accessories, workwear and trophies, working with many schools, clubs, associations & businesses.


Started by Gary Cockaday, we soon became the leading kit supplier in the county, and have enjoyed many years of working with not just local clients, but clients up and down the country. We have built up many fantastic relationships with our customer base, and our team love nothing more than a happy customer, with attention to detail and quality being a huge reason behind our success. 

In 2018 Gary took the decision to step down into ‘semi retirement’ and handed the company down to Jack and Tom Cockaday, who have been learning the trade for the last few years, to continue the wonderful ‘family’ environment built so fantastically by Gary. We are extremely excited for what our future holds as a company and wish Gary all the best in his retirement. 


We also have several fantastic partnerships

Official trophy supplier to Norfolk County FA & Norfolk Cricket League

Official equipment supplier to The Norwich Community Sports Foundation 

Official kit and trophy partner to the Norfolk Combined Youth Football League 

Official kit partner of the Norfolk Lawn Tennis Association. 

We do our finishing in-house, offering embroidery, a variety of print options, and engraving, professionally done by our fantastic team here. 

We also offer a wide choice of Brands, including but not limited too Joma, Nike, Adidas Cricket, Kappa, Precision, AWD, Gildan, and Trendsetting Awards, as well as offering a shirt framing service. 

Please feel free to get in contact if you wish to talk about any new kit or equipment, or drop in to our showroom and say hello, the kettle is always on, and the door always open to new and existing customers. 

Why not take a look at the 4sports Gallery here

Hope to see you soon

Best Regards

4Sports Group